And the Loser is Louboutin

French fashion fight! Christian Louboutin lost the legal battle that began in April of this year for the exclusive right to the red outsole– a win for Yves Saint Laurent. Federal Judge Victor Marrero concluded in federal court that Louboutin cannot keep competitors from using their signature design. He states that color in the fashion world “serves ornamental and aesthetic functions vital to robust competition…Louboutin is unlikely to be able to prove that its red outsole brand is entitled to trademark protection.” Of course trademarking a color seems unreasonable, but nearly anyone that is knowledgeable about fashion, especially SHOOS, attributes that red sole to Louboutin. This elitist shoo brand has the psychology down pat: women see a sexy scarlet outsole and immediately associate it with feelings of lust, desire, and desperation for hundreds of extra dollars to spend on a pair of heels (I guess we are incredibly weak creatures when it comes to designer footwear). So doesn’t this mean when other brands, even a fashion powerhouse like YSL, mimic this design that they are simply striving for that same female creature reaction that occurs at the sight of Louboutins? Relax, Louboutin, imitation is the highest form of flattery.

Christian Louboutins

Yves Saint Laurent


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