James Franco: the face of Made to Measure campaign with Gucci

Sexy, classy, and steamy (aka fog coming out of a mist machine) sums up the look of Gucci’s “Made of Measure” campaign that advertises the brand’s customization options in the best way possible… by suiting up James Franco. The man is genetically tailored to perfection anyway, so, what happens when you put him in a personalized Gucci suit? Fireworks. Time to go change my pants…..


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